Wednesday, June 8, 2011

Getting Started with Google AdWords Step By Step Guidance Latest Trick 2011

Wednesday, June 8, 2011 by Syed Faizan Ali · 0

The Google AdWords Standard Edition account set-up process consists of the four basic steps listed below. Scroll down this page for a more detailed tour of what you'll see when creating your account.

Step 1: Target customers
Choose from dozens of languages and nearly 200 countries. You can even choose to show your ads only to users in specific cities or regions.
Step 2: Create your ad
Write your ad text and choose the keywords that will trigger those ads.
Step 3: Set pricing
Choose the currency you want to use, then set your daily budget and cost per click (CPC). Spend as much or as little as you like each day; no minimum budget is required.
Step 4: Sign up
Finish creating an AdWords account by providing your email address and choosing a password. When you're ready to activate your ads, log in to your new account and submit your billing information.

Step 1 of 4: Target customers
Choose the languages and locations you'd like to target.
First, tell us the languages you'd like to target. Your ads will be available to all users who have chosen the same language(s) you select. Note that the ad itself will not be translated.

Next, tell us the locations you'd like to target. You can target customers by countries, by regions, or by custom parameters you set yourself. Make your selection, click 'Continue,' and you'll be taken to a page where you can choose your specific locations.

To target a country or region, click its name in the left window. Then click 'Add' to move the country or region to the selection window on the right.

The language and location selections together will determine who may see your ad. For instance, if you target the language French and the countries France and Italy, your ad may appear to users in those two countries who have set French as their language preference.

Step 2 of 4: Create your ad
A. Write your ad text.
Create a headline and two lines of ad text, with up to 95 characters total. The Display URL field is where you enter the website URL that will be displayed in your AdWords ad. The Display URL must fit within a 35-character limit. The Destination URL can be up to 1,024 characters and is the actual web page users will land on when they click on your ad.
B. Select your keywords.
Each keyword should be on its own line. (Press Enter on your keyboard after typing each keyword or keyword phrase.) Make sure that the keywords you enter are specific to your site or product to ensure that you receive the most cost-effective results. Our Tips Page will give you more guidelines for creating a successful keyword list.

You can create additional keyword lists or edit this one later, so you may want to start with just a few keywords to test what works and what doesn't.

Step 3 of 4: Set pricing
A. Choose your currency.
Please note that the currency you select will apply to both billing and payment. Therefore, if you select US dollars, payment will be requested and accepted only in US dollars. Once you have selected a currency for your account, it won't be possible to change the currency again later. Also note that in some cases the currency you select will affect the payment options available to you.
B. Select your daily budget.
Your daily budget should equal the amount you want to spend on this ad campaign each month, divided by the number of days in the month. For instance: If you want to spend $3000 in a 30-day month, your daily budget should be $100 per day.

Click 'Want to purchase the most clicks possible?,' and the AdWords system will suggest a daily budget based on your targeting options and on historical click data for keywords similar to yours. This budget will help ensure maximum exposure of your ad throughout each day. You can raise or lower this amount depending on how much you'd like to spend; your ad impressions will be spread throughout the day accordingly.

C. Set your maximum cost-per-click (CPC).
Click 'Want to purchase the most clicks possible?,' and the AdWords system will calculate a suggested maximum CPC based on the keywords you entered. This maximum CPC would result in your ads appearing among the top positions on a search results page.

Click 'View Traffic Estimator' for a closer look at positioning and costs for individual keywords. You can also make changes to your maximum CPC and see the effect those changes would have on your ad's average position, clicks and cost.

Click 'Continue.' You'll now be given a chance to review all your ad and pricing selections before completing the signup process.

Step 4 of 4: Sign up
Enter your Google Account email address and password.

If you already have a Google Account and would like to use the same login information for your new AdWords account, select the first radio button. Then select 'I'd like to use my existing Google Account for AdWords.' Enter your Google Account login email and password in the fields provided. Click 'Continue.'
Create a Google Account.

If you don't have a Google Account, or if you do but would prefer to use different login information for your AdWords account, select the second radio button. Enter the email address and the password you'll use for the AdWords account. The email address should be one you check often, as we will send all account information to this address. You will receive feature updates, performance alerts, and if you opt to receive non-account communication from us, newsletters. After providing this information, click 'Create Account.'

If you used your existing Google Account login information to create your AdWords account, you can now sign in to your AdWords account. If you used new login information, you'll receive an email asking you to click a link to verify your email address. Click the link in the message and then sign in to your account with the email address and password you submitted on the registration form.

When you are ready to activate your ads, sign in to your account and submit your billing information. If you choose a postpay payment method, your ads run almost immediately after you enter your billing information. If you choose a prepay payment method, your ads run almost immediately after we receive your payment.


Source https://www.google.com/intl/en_us/adwords/select/steps.html

What Is Google Adwords? Some Basic But Important Information Latest 2011

by Syed Faizan Ali · 0

 What is Google AdWords ?

GoogleAdWords  is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network -- no matter what your budget, you'll only pay when people click your ads. Just visit https://adwords.google.com to get started.

How it works AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
Cost: There's no minimum monthly charge with AdWords. Learn more about the cost of advertising with Google AdWords.

Getting started
To find out more about Google AdWords or to begin creating your ads, visit the AdWords homepage.
If you'd like to start advertising and you're looking for an agency or individual to help, you might consider using a Google Advertising Professional who has been certified by Google. Learn more about Google Advertising Professionals or visit Google Professionals Search to locate a list of professionals to suit your requirements.


How To Protect Your Google Adsense Account From Invalid Click Activity Latest Trick 2011

by Syed Faizan Ali · 2

What Are Invalid Clicks Under Google's Policy

Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which Google decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.
Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by Google program policies.

What can I do to help prevent invalid activity? 

As you may know, AdSense publishers are ultimately responsible for the traffic on their ads. For this reason, it’s critical that you diligently monitor your ad traffic to ensure that your account is compliant with our policies and not accruing invalid activity. If you see something suspicious after following the tips below, you’re welcome to notify Google

Google encourage you to review the information in Google's beginner’s guide to AdSense policies, as well as Google's full program policies and Terms and Conditions. In addition to that, here are some tips to help you prevent invalid activity on your ads:
  • Segment your ad traffic using channels.
    Break down your traffic reports into meaningful segments using URL or custom channels, or even DFP ad units. This will help you gauge how changes to traffic sources or implementation can affect your ad traffic. (For example, how does moving this ad unit affect my eCPM on this channel? How does buying traffic from AdWords affect my CTR on these channels?)
  • Be aware of who’s visiting your site, and how.
    Use Google Analytics to get detailed information about your site visitors, and be on the lookout for any suspicious user behavior. (Where do my users come from, either geographically or on the Web? Which pages do they view on my site?) You can also search Google.com for terms like “webmaster resources”, “website tracking and logging”, or “site traffic analysis” to find additional resources.
  • Avoid partnering with untrusted / low-quality parties.
    Some publishers have had issues with invalid activity when partnering with low-quality ad networks, search engines, or directory sites in efforts to increase traffic to their site. Learn more about traffic.
  • Don’t click on your own ads, even if you think it’s okay to do so.
    Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is still prohibited. Instead, please us the AdSense preview tool. Please keep in mind that even when Google filter clicks on your own ads, Google don't ignore those clicks completely; if it appears to us that a publisher has been clicking on his own ads to inflate his earnings or an advertiser's costs, Google may disable the account to protect
    Google's advertisers.
  • Double- and triple-check your implementation.
    Some publishers use custom implementations that may have unintended consequences on their ad requests. Make sure your ad implementation has no programming errors, make sure it conforms to AdSense policies, and test interaction with the ads in different browsers and platforms to ensure that all users will interact with them as you expect.
  • Use the allowed sites feature to prevent unauthorized use of your ad code.
    Google's allowed sites feature ensures that your account will only accrue stats for your ads that appear on sites that you’ve specified. That said, make sure that you’ve added your sites correctly, otherwise Google's system may filter traffic that you’d prefer to retain.
  • Consult the AdSense Help Forum.
    If you have a question, it’s likely that another publisher has encountered the same issue, so join in a discussion to learn more, or start your own. Let others know if you’ve encountered a third party or situation that tends to generate invalid activity. 

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