Getting Started with Google AdWords Step By Step Guidance Latest Trick 2011

The Google AdWords Standard Edition account set-up process consists of the four basic steps listed below. Scroll down this page for a more detailed tour of what you'll see when creating your account.

Step 1: Target customers
Choose from dozens of languages and nearly 200 countries. You can even choose to show your ads only to users in specific cities or regions.

Step 2: Create your ad
Write your ad text and choose the keywords that will trigger those ads.

Step 3: Set pricing
Choose the currency you want to use, then set your daily budget and cost per click (CPC). Spend as much or as little as you like each day; no minimum budget is required.

Step 4: Sign up
Finish creating an AdWords account by providing your email address and choosing a password. When you're ready to activate your ads, log in to your new account and submit your billing information.

Step 1 of 4: Target customers
Choose the languages and locations you'd like to target.
First, tell us the languages you'd like to target. Your ads will be available to all users who have chosen the same language(s) you select. Note that the ad itself will not be translated.

Next, tell us the locations you'd like to target. You can target customers by countries, by regions, or by custom parameters you set yourself. Make your selection, click 'Continue,' and you'll be taken to a page where you can choose your specific locations.



To target a country or region, click its name in the left window. Then click 'Add' to move the country or region to the selection window on the right.

The language and location selections together will determine who may see your ad. For instance, if you target the language French and the countries France and Italy, your ad may appear to users in those two countries who have set French as their language preference.
Step 2 of 4: Create your ad
A. Write your ad text.
Create a headline and two lines of ad text, with up to 95 characters total. The Display URL field is where you enter the website URL that will be displayed in your AdWords ad. The Display URL must fit within a 35-character limit. The Destination URL can be up to 1,024 characters and is the actual web page users will land on when they click on your ad.
B. Select your keywords.
Each keyword should be on its own line. (Press Enter on your keyboard after typing each keyword or keyword phrase.) Make sure that the keywords you enter are specific to your site or product to ensure that you receive the most cost-effective results. Our Tips Page will give you more guidelines for creating a successful keyword list.

You can create additional keyword lists or edit this one later, so you may want to start with just a few keywords to test what works and what doesn't.

Step 3 of 4: Set pricing
A. Choose your currency.
Please note that the currency you select will apply to both billing and payment. Therefore, if you select US dollars, payment will be requested and accepted only in US dollars. Once you have selected a currency for your account, it won't be possible to change the currency again later. Also note that in some cases the currency you select will affect the payment options available to you.
B. Select your daily budget.
Your daily budget should equal the amount you want to spend on this ad campaign each month, divided by the number of days in the month. For instance: If you want to spend $3000 in a 30-day month, your daily budget should be $100 per day.



Click 'Want to purchase the most clicks possible?,' and the AdWords system will suggest a daily budget based on your targeting options and on historical click data for keywords similar to yours. This budget will help ensure maximum exposure of your ad throughout each day. You can raise or lower this amount depending on how much you'd like to spend; your ad impressions will be spread throughout the day accordingly.
C. Set your maximum cost-per-click (CPC).
Click 'Want to purchase the most clicks possible?,' and the AdWords system will calculate a suggested maximum CPC based on the keywords you entered. This maximum CPC would result in your ads appearing among the top positions on a search results page.

Click 'View Traffic Estimator' for a closer look at positioning and costs for individual keywords. You can also make changes to your maximum CPC and see the effect those changes would have on your ad's average position, clicks and cost.

Click 'Continue.' You'll now be given a chance to review all your ad and pricing selections before completing the signup process.
Step 4 of 4: Sign up
Enter your Google Account email address and password.

If you already have a Google Account and would like to use the same login information for your new AdWords account, select the first radio button. Then select 'I'd like to use my existing Google Account for AdWords.' Enter your Google Account login email and password in the fields provided. Click 'Continue.'
Create a Google Account.

If you don't have a Google Account, or if you do but would prefer to use different login information for your AdWords account, select the second radio button. Enter the email address and the password you'll use for the AdWords account. The email address should be one you check often, as we will send all account information to this address. You will receive feature updates, performance alerts, and if you opt to receive non-account communication from us, newsletters. After providing this information, click 'Create Account.'

If you used your existing Google Account login information to create your AdWords account, you can now sign in to your AdWords account. If you used new login information, you'll receive an email asking you to click a link to verify your email address. Click the link in the message and then sign in to your account with the email address and password you submitted on the registration form.

When you are ready to activate your ads, sign in to your account and submit your billing information. If you choose a postpay payment method, your ads run almost immediately after you enter your billing information. If you choose a prepay payment method, your ads run almost immediately after we receive your payment.

Source https://www.google.com/intl/en_us/adwords/select/steps.html